Daisychain ABCs Crewelwork Sampler Kit

comments: 166


Is now available for pre-order! SOLD OUT! THANK YOU!!! PDF coming soon!

This kit will include:

Pre-cut 100% cotton fabric with the design already printed
Appleton's 2-ply crewel yarn in nine assorted colors
Two crewel needles
Easy-to-follow instructions and diagrams
Illustrated stitch glossary for every stitch used

You will need your own:

Embroidery hoop
Frame (my sampler is shown in an 11" x 14" frame) and framing supplies
Porch swing
Halter top
Peach lemonade
8-track to play "Sister Golden Hair"


As I mentioned, we are hoping to assemble kits during the month of May and have everything shipped by mid-June. In some ways, the shipping date depends on how many orders come in. If a lot of orders come in, we may have to order more crewel wool (which comes from England) and that will take some extra time. But the first people to order will be the first to receive their kits, so I really encourage you not to wait to order. Our kits always sell out, and I want to make sure that everyone who wants one gets one. I'll leave the pre-orders open until May 10.

As usual, we will ship overseas. To see the shipping costs for your location, just place the items in your cart and choose your location (or enter your zip code, if you are in the U.S.) and it will tell you how much the shipping is. Also as usual, I have a sincere request: Please check on and update your shipping address correctly in your Paypal preferences so that there is no confusion when we go to ship. We have a kind of a complicated system for making sure that everyone gets what they ordered on time, and post-ordering emails requesting address changes really mess with that when there are a lot of orders coming in at once, so if you can get it all straight before placing your order, I would be ever so very, very grateful. Thank you.

I spent all day yesterday trying to untangle the complicated shopping cart system I have going on in my web shop. There are three different genres of things for sale in the shop: Kits and supplies, downloadable crochet patterns, and downloadable sewing patterns. Kits and supplies orders that need to be physically shipped go directly through Paypal. To view the cart for them, click on the button at the top of the site that says "View Cart for Kits and Supplies." Crochet patterns go through Ravelry and are purchased one at a time. Sewing patterns go through another digital products service and can be purchased several at a time; to view the cart for them, click on the button at the top of the site that says "View Cart for Patterns Only." Kind of complicated, I know, but I'm going to try to reconfigure my shopping system this summer. If you have any confusion, just let me know and I will help steer you in the right direction.


A downloadable PDF of the Daisychain ABCs sampler pattern ONLY (not the kit, just the pattern) will be available, but not until sometime in June, after all of the kits have been shipped.

I absolutely loved making this. It is not hard, but it will keep you happy/busy for a while. That's what embroidery is all about, for me. I think we all need quiet time in life to do pretty little things like this. I know I do.

What else. I think that's it. My brain is fried. If you have any questions, just let me know! Thank you!!!

*Friday Update: THANK YOU everyone, so much, for all of your kind words and your orders! So excited here! Thank you! xo

A few answers to questions that have come up: 

Is this a project for beginners? Well, my answer to that is always, if you love it you can do it — embroidery just takes practice, you can rip out and redo anything you don't like, and there are illustrations to help you work through all of the stitches (which are quite basic: stem stitch, backstitch, satin stitch, French knot, chain stitch, and lazy daisy, among a few others). That said, it's a fairly big piece (the frame in my photos is 11" x 17", to give you an idea of scale) with some small, detailed parts, so it's a bit ambitious in that way. But, you know, of course I think you can do it!

Can you recommend a good beginner's embroidery book? Why, yes! There is an absolutely wonderful book called Embroidery Companion: Classic Designs for Modern Living by Alicia Paulson that you will just love!!!


Does the background fabric in the kit come in white (or some other color)? And does it come with any other letters, from other language alphabets? No, just mustard, and just these 26 letters. :-)

Will the hoop and scissors and twill tape ship separately, or with the kit? The supplies will ship with the kits, in June.

Will this be available later, or again next year? Probably not. I'll be onto something else by then.

What are the finished dimensions? The sampler is designed to fit into an 11" x 14" frame. There is a 3" margin of fabric all the way around the design area to give you something to hold onto while you're stitching, and to help with stretching during the framing phase.

And yes, I will definitely be doing a framing tutorial for you in the coming weeks. :-) Okay, back Monday! Thank you!

May 10, 2011 Update: The kits are completely sold out now. THANK YOU to everyone who pre-ordered! The PDF of the pattern only will be available soon. Thank you!


I am so much looking forward to receiving my order and digging into this delightful and wonderful sampler. Thank you for making the embroidery hoop available too.

I am absolutely in love with this! I am so looking forward to receiving this in the mail. What a treat!!

I am so exited for this little sampler! We may have to interupt our Embroidery Companion Sew Along to work on this for a bit. Thank you for continuing to create beautiful and inspiring designs!

I have to add my voice to the chorus – you do beautiful, beautiful work. I just ordered my kit, and I can't wait! I'm looking forward to some lazy summer days of stitching in the sun... Thank you!

I love it, Alicia. It's the perfect blend of old fashioned and totally sweetly new. You (and Andy) are just an amazing team. If I hadn't just practically bought out the stock of my favorite but soon to close yarn store, I'd add this to my project list!

I think I will wait until the downloadable pattern is available. I have a ton of linen and other suitable fabrics, so I really cannot justify a kit!

Gorgeous!! I can't wait :)

Just LOVE this! Am also loving the beechwood embroidery hoop - have always used the cheapie ones and it looks beautiful...making my fingers itchy for a needle!

Gorgeous! I so love this -- and how lovely hanging there next to that chair with the bunny. So sweet.

I ordered!!! Let's just call it an early mother's day present to myself lol.

wow, it's beautiful! leave it to you to make a sampler just so pretty.

Well, that's it, I had to order one! I haven't embroidered in quite a while but this is gorgeous!!

Mary Lund Shumaker. says: April 28, 2011 at 10:11 AM

Oh, Alicia! I can't wait to get my sampler. I have been checking your site so many times since Monday so I could get mine ordered. Sorry, lady, I don't do halter tops. Would a sun dress be, ok?

Ciao Bella,

Mary Lund

I've never done crewel, but I think this is the time to start! I love every single little detail about this.
Also, what's the name of that paint color in the photo? It's absolutely delicious!

This is very very pretty! I think the colours you have chosen are beautiful and the design is gorgeous. I think I will wait until the PDF as if the wools come from England (where I live) then it makes sense to do it that way. Plus I have your lovely book to get on with :)

I have been waiting anxiously to see the finished project. It is more awesome than I imagined and I placed my order right away! I can't wait to start this :)

Ordered mine! It's been YEARS since I have done crewel work but Alicia, your blog inspires me to get back into it, especially with this adorable sampler. That and embrodiery and cross-stitch and knitting and sewing and .... and .... and .....

SHUT...UP....this is AWESOME!!! I LOVE it!!! Turned out great! I was trying to pick out my favorite letter and I simply can't...I love them all...can't wait to do this!!!!

Check! Ordered! I can't wait to begin!!

It's so pretty! Before I place my order, will there be an option to have the background a different color like white or gray or linen? Thank you!!

Super excited you're offering this as a kit! I loved the pics you showed recently and hoped someday to figure out how to do something similar. And now I can :D Thank you!

Halter top & peach lemonade required? Love it! :)

I placed my pre-order and look forward to receiving this lovely project. I used to do crewel work back in the 1970's and your design has made me want to pick it up again.

Very pretty! Bright and cheery and just a bit retro. Love it! Well done!

Love it! Another reason to look forward to summer:)!

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About Alicia Paulson


My name is Alicia Paulson
and I love to make things. I live with my husband and daughter in Portland, Oregon, and design sewing, embroidery, knitting, and crochet patterns. See more about me at aliciapaulson.com




Since August of 2011 I've been using a Canon EOS 60D with an EF 18-200mm kit lens and an EF 100mm f/2.8 Macro lens.